Traditional Marketing vs Digital Marketing

  Traditional Marketing vs Digital Marketing What is Traditional Marketing? Traditional marketing is a promotional strategy that targets audiences using offline materials. Marketers may use traditional marketing to interact with consumers in physical locations. They typically insert these marketing materials in places where their audience is more likely to see, hear or interact with them. Examples of traditional marketing are radio and television commercials, billboards and direct mail campaigns. Why is Traditional Marketing important? Traditional marketing is important because it reaches audiences who spend time away from their computers and smartphones. It can also reach a wider audience if you place your advertisements in public areas many people regularly visit. Posting billboards or bus advertisements throughout the area can build brand awareness and attract more potential customers. What is Digital Marketing? Digital marketing is the component of marketing that uses the Inte...